Strategies to Sell
All residents have a ton of questions before, during and after they buy or sell. From the second a homeowner sells their property, to the ink drying on the check, you will experience anxiousness. While your ambition is sometimes hard to fathom, this article will calm your nerves. It will enlighten you, knowing what’s in the agent’s toolbox and the role they play in selling your home. Read on to learn how successful REALTORS® use these strategies to sell.
- Problem Solving
- The Gift to Gab
- Photography & Video
- Multiple Listing
- Education & Training
Networking Comes Naturally for REALTORS®
Networking is something your REALTOR® naturally does, playing a major role for success. When you hire someone to sell your property, it’s important to find out how involved they are in the community. It’s also helpful if you select someone geographically, where you’re looking to buy. Example: You wouldn’t hire an agent in Topeka if you live in New Baltimore, Michigan. Networking is also beneficial because of referral business. Professionals build strong relationships with everyone they know, keeping them on the top of their mind. They stay in touch with their contacts, taking notes on who is doing what in their market, ultimately finding a fit.
A successful agent practically knows everyone in town. In the event someone needs to move, they have the ideal solution. If the client is seeking a roofer, the faithful professional knows exactly who to contact. But REALTORS® are also problem solvers. If you are ever searching to hire someone in the community for services like auto repair or house painters, call a real estate agent. REALTORS® know who to call turbocharging their address book and turning it into a hyperbole of performance.
The Gift to Gab
REALTORS® strategize to sell by being everyone’s best friend. They are positive and always helpful. They stand out in people’s minds. This way, when they have a buyer, they know who to put in your path. Because of their ‘gift to gab’ they can determine your property is an excellent fit and tell everyone in their surrounding counties about your house on the market. Almost 95% of an agent’s time includes speaking to people. They’re always on their phones or at a meeting. They also spend a lot of time in the neighborhoods where they serve and are always visible. These agents are the real ‘People-Persons’ finding connections. They sell nothing. Their paramount goal and aim is not to sell, it’s solving a problem.
Technology is yet another tool important to any real estate pro. An agent cannot dominate the market without using the Internet, their cell phone and computer. Top producing agents are tech savvy. They embrace innovation. Apps such as Waze, Facebook and Pinterest are excellent places for communicating with potential clients. You will find these folks answering on Messenger or Instagram as they wrap their head around an almost daily and changing navigation. Your agent may also use tools such as Matterport virtual tours, and digital media to showcase your home. These hard working individuals are hip to the latest and love to impress all their friends with their new finds on electronics. No matter what deal they are working on, they’ve got a solution but always seeking efficiencies.
The Pre-Inspection Avoids Hiccups
Pre-Inspections are something that may be in the arsenal and a way to prevent a deal from backfiring. If you’ve been thinking of selling and there are repairs needed, the assessment gives both you and your realtor insight on fixable problems. Just imagine if you were to sell on your own, and the buyers find a plethora of issues. You could lose the sale altogether. Successful realtors use the tools necessary to prevent any extra hiccups along the way. Another point to make: Pre-inspection can be done before the sale.
*It’s good to note, the ‘pre-inspection’ doesn’t take the place of the ‘inspection’ that happens when buyers are serious about the purchase.
Staging is yet another weapon your C3 professional may suggest prior to listing. They will hire interior designers who can bring a dull home to life, making it more imaginable for ownership. Your sales associate may recommend staging if the property is empty and needs a more welcoming appearance. In most cases, staging a home can be valuable as it gives the potential homeowners an opportunity to imagine themselves living there. On the flip-side, hide belongings when you have a family or tenant living there to avoid distractions. Hiding items and staging will speed up the sale toward the finish line.
“If You have a product and no one knows about it, does it even exist?” ~Author Unknown
One reason FSBOs (for sale by owner) have a hard time connecting with potential buyers is because they don’t understand marketing. This aspect of the business is extensive, but here are the cliff notes. Whether promoting widgets or selling a house, send the message out to the masses. Winning salespeople know how to get the word out, and to whom they need to send the message.
This sums up the way brokers and sales pros use their time. Without marketing, you’re dead in the doorway.
Photography & Video is not a fad, it’s a necessity. Have you ever visited a real estate website such as Zillow or Trulia and found a home without photos or a video? You most likely did what everyone does and swipe left or right. That is because people love pictures helping a home gain interest. (Side Note: Agents will take safety precautions necessary when hiring a photographer to protect you and your property)
The Multiple Listing Advantage
Your REALTOR® will list your property on as many sites as possible to cast the biggest net. Access to multiple search engines is helpful in fulfilling the homeowner’s goals but it gets more eyeballs on the home. The more places a property list increases the chance to sell faster. Some sites such as a local MLS are not accessible to everyone and you must use a licensed real estate agent, which is yet another reason to hire someone and not try to sell on your own.
Education & Training
Education and training are one of the most valuable tools for any vertical. This concept does not differ with real estate. Individuals in the home selling markets are constantly learning. The leaders in this field regularly attend seminars and classes to reach higher levels. They also mentor other agents and give back to the community. In addition, the industry is always changing where spending valuable time on your career is a necessity. Not to mention, both listing and buying agents must know the laws. (Knowing geography does not hurt either)
Negotiating is a Skillset
Are you one of those people who dislike buying cars because of the negotiation process? You are not alone if you’re shaking your head right now. Think about it. The awkward silence, the staring across the table can all be very unnerving. Just like “Joe the Auto Guy”, sales agents are master negotiators. They fight for their clients best interest and the best price. Agents will close more deals because they understand the art of the offer. Also, negotiating is a skill set and a talent. Do you think FSBOs have a difficult time negotiating the sales of a home? You bet they do and one of the biggest reasons they hire a pro.
Other But Most Important Elements
Other elements may not have mention in this article. However, everything from the assistant who they hire to the logo designer falls into this category. In most cases, it takes an entire team to sell a home, and the agent is the coach or leader constantly routing his team to victory. He needs everyone to win.
It’s no secret successful REALTORS® need to strategize with sales. An agent without the skills and knowledge will have more challenges if they don’t commit to planning. When you hire a real estate professional to sell your land or home, it’s vital to ask what actions they take to be effective. If you’ve been thinking about selling and aren’t sure who is best suited to help you, be sure to consult with those who seem worthy of your business. During your interviews, ask which steps your agent takes that are more advanced than selling on your own. Ultimately, it is your decision to work with the right professional.